aswaaq

Our Strategy


Vision
To be benchmarked as a world-class retailer in the region.

Mission
To build a profitable, competitive and sustainable business through our people, continuous innovation and excellence by providing quality services and products to our customers and community.

Key Drivers
Improve ROI, be closer to our customers, be closer to our employees, be closer to our community, aim to standardize, learn, innovate & grow. 

Core Values
Dedication, Leadership, Innovation, Integrity, Professionalism, Speed, Teamwork, Transparency and happiness.

Our Beliefs

Awards & Achievements
A local brand with International standards closer to you!  Proudest moments.. We are delighted and honored when we are recognized for our achievements, including a bronze Design Lion for brand identity at the Cannes Lions International Advertising Festival.  Allow us to share with you some of our accolades and awards: